Excellent Quality, Innovative Fusion Flavors of Your Choice in Any Season!
The story of
SMOOCHT
Smoocht is founded on the simple idea that Everyman can make a difference. That we can change the world, through the everyday choices we make.
Starting with a simple r’ice cream, our aspiration is to make small nudges into discovering a better world of eating, thinking and living!
Smoocht began as a way of bringing the goodness of plant-based food to more people. There’s no better way to start than with a scoop of r’ice cream made with 100% natural ingredients, that we ourselves would bring home for our loved ones.
Vision.
- Aim to be one of the top vegan ice cream and confectioneries suppliers globally in SE Asian by 2023 to deliver value healthy and quality desert to customers of all ages.
- Excellent quality, innovative fusion flavors of your choice in any season and using of brown rice as the niche ingredient are our unique selling points.
- Our plan is to increase our focus on the export market and increase our manufacturing concern for branding and franchising purpose.
Mision.
- To provide everyone the privilege and joy to ‘Smoocht’ and taste the goodness of healthy vegan ice cream and enjoy with the variation of confectioneries.
- To deliver a quality product in a consistent, courteous and timely basis in order to have the customer return again for another satisfying, delicious treat, while at the same time earning a reasonable return on the initial investment.
Storyline
- 2010
Brownice started as a side hobby, with a Malaysian co-founder.
As the market readiness for Malaysia was not clear, Singapore development began first.
- 2013
1st retail outlet at Singapore set up to cater to growing customer demand.
Listed as the 1ST Vegan non-dairy ice cream in Singapore Book of Records
- 2015
2nd outlet offering full kitchen set up in East Coast Road in Singapore.
- 2016
New Management was inducted and revamped branding and marketing by launching new brand Smoocht, OBG & Comello to cater to different market segments.
- 2017
3rd outlet opens at Jurong East.
MRA for China and Asia expansion.
Invited to local and regional Food expo
- 2018
Factory set up and licensing in Malaysia, which is founder’s home country.
Selected for China International Import Expo
